|TWITTER GOOGLE AND ARTISTS
This could be the best thing to happen for visual artists this year.
But let's not jump the gun. The year is still young. However, word of the deal between Twitter and Google should have artists jumping for joy.
In a nutshell, the two cyber-giants have struck a deal that will allow Google to show tweets in their search results. This could really be BIG. That's IF contemporary artists use Twitter correctly. That's IF they even HAVE Twitter accounts.
Here's what I mean ...
These days, tweeting out your thoughts, photos and comments about your art is one of the best ways to promote yourself and contemporary art in general. It's amazing to me that far more artists still haven't gotten hip to this.
The old model of selling art is the old model. We're living in a new day when things change ... literally every day. The internet and social media continue to change the landscape and raise the stakes. As I see it now, this is only benefitting contemporary artists. Well, it's benefitting the ones who know the importance of branding and using social media to their best advantage.
This latest Twitter-Google partnership will totally expand the footprint of serious artists who exploit it and use it wisely rather than as a personal photo album of flying cat pictures. Plastering your work on the internet via social media (done carefully anyway) is almost like hanging paintings on the walls of everyone who sees your work online. The entire WORLD is your gallery and studio space.
I mean, the Web and social media remain untamed territory full of possibilities. Good and bad. Look at what just happened with the hacking of health insurance giant Anthem. The information of some 80 million Americans has been exposed. I heard someone recently say that the internet today is like the old days of "The Wild West." You just don't know WHAT is going to happen ... good or bad.
Despite the cyber-gun slinging and potential pitfalls, I really do think that successful artists MUST have personal websites, blogs, numerous social media profiles, mobile devices and the long range plan, patience and persistence to deal with it all. Also, I think artists should be very discriminating and careful about with whom they associate their brands. It's better to have the right kind of traffic, clicks, tweets, connections and Google footprint rather than millions of them. Quantity versus quality. Your choice.
And now, the Twitter-Google thing is changing the game again. It's a rootin' tootin' world out there. You never know when you might go viral ... or just feel viral.
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