Art is ultimately an affirmation and celebration of life.
Given that, it stands to reason that if you're having a party, you'd invite others to celebrate with you. Otherwise, it's a flop.
This is what's lacking in the art world. There simply aren't enough people out there who are sending out invitations and trumpeting the cause. Personally, I spend a great deal of time doing it; promoting emerging artists and contemporary art in general.
However, far too many galleries, museums, contemporary art centers and especially artists themselves, are falling far too short. In short, they're all having parties, but they're not rolling out the red carpet for their guests who should include everyone. Some humble Joe in the crowd might actually buy a painting.
I've just launched a new, super-intense and fearless online campaign to promote artists and contemporary art to everyone. Won't you join me?
Let's see. How should we do this? Well, let's focus this year on the internet. I challenge every artist and gallery out there to ... 1. Post updates about your activities at least three times a week on the social media platform of your choice. You should really do this on more than one platform, but we'll keep it simple to start out. 2. Send out a monthly newsletter or email spotlighting your activities and available work and 3. Update your website/blog twice a month.
That's it. None of this will cost you a single dime; just a little time. I know, I know. Just do it. You'll find the time. No excuses this year.
I've said it before and I'll say it again. It's time to get over your false modesty about self promotion. You’re not fooling anyone. Have you ever heard Target, Apple or McDonald's apologize for their commercials? So why should you be shy about promoting your own work? I'm not saying you should do it all, but you should play a crucial, central role.
If you don’t believe in your work enough to spend some time promoting it, why should anyone else … even if they’re getting paid? Money is a fantastic motivator, but it simply cannot replace conviction. Believe me.
When you promote your work, your openings and art activities, you're promoting the cause for contemporary art. It's not just about YOU, but ART in general.
Let's really take charge of things this year. Be proactive. Be truly committed. I'm totally IN.